Pyn Lim is an accomplished results-driven visionary leader and a leading advocate for building a successful aesthetic clinic and centrality of education in aesthetic medicine & surgery and digital literacy in raising economic and social standards globally in aesthetic practice. She has over 20 years of international experience in business operation in pharmaceutical, aesthetic practice and education industry. She is an internationally experienced results-driven founder with a diverse background featuring strong strategic leadership, business development, digital marketing and international partner management skills. These attributes have been developed across a variety of industries, in organisations ranging from start-ups to large multinational corporations. Pyn is the founder of Venus Medical where she build from zero to a multi-million aesthetic medical practice. Pyn has also served as the founder & CEO of the ECAMS for over 10 years and in that time the College's qualifications have become the most widely taught global certification standard and are now have certified doctors/surgeons over 70 countries. She has led a team in the creation of a broad range of education programmes & qualifications from cadaver dissections training through to Masters level hands-on training qualifications in aesthetic medicine and surgery. In that time she collaborated with multiple training facilities and local surgeons in different countries & universities to developed a syllabus of training programme consisting of world leading faculties in all the major aesthetic procedures. She has also delivered lecture during the training courses to surgeons and doctors on “essential marketing to start and grow your aesthetic practice”. In a field like education that faces constant disruption she is an advocate for doctors centric outcomes and is a passionate believer in aesthetic medicine and surgery industry as democratising and enabling tools for whatever ails the industry.