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M88-3 Testimonial Strategy

  • Course level: Intermediate


Traditional marketing techniques are becoming less effective in today’s world. Non-interrupted, and communicating without hard-selling is preferred by most consumers. They look for the necessary information that would help them make the most informed decisions for themselves. Hence, as businesses and/or marketers, how do we give consumers what they want while effectively achieving your business goals?

More than ever, customers do not only want a relationship with your brand but demands it. Learn to engage in the use of a social playing field to establish this relationship. Communication, transparency, and honesty from brands are what consumers are looking for; even if this means admitting fault. By keeping the lines of communication open you build a trustworthy relationship.

In this course, learn the fundamentals of testimonial strategy and how it can be a critical part of your marketing strategy. Overcome all obstacles of asking your customers and patients to write a review and how you can simplify the process for them to do so. In addition, learn how to effectively handle both positive and negative feedback and deal with any negative feedback immediately before it gets out of hand. Identifying potential ‘problematic’ patients can also be tricky. So join us as we uncover these secrets and learn the various protocols that you can put in place immediately!


What Will I Learn?

  • Clinics should have a clearer picture of how to handle reviews and also understand the importance of handling reviews.
  • Protocol on how to collect positive reviews.
  • Protocol on how to handle negative and positive reviews.
  • Identify potential "problematic" patients before accepting them as their patients.

Topics for this course

1 Lessons15m

Testimonial strategy video?

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Video lesson00:13:33

About the instructors

5.00 (3 ratings)

82 Courses

677 students

Pyn Lim is an accomplished results-driven visionary leader and a leading advocate for building a successful aesthetic clinic and centrality of education in aesthetic medicine & surgery and digital literacy in raising economic and social standards globally in aesthetic practice. She has over 20 years of international experience in business operation in pharmaceutical, aesthetic practice and education industry. She is an internationally experienced results-driven founder with a diverse background featuring strong strategic leadership, business development, digital marketing and international partner management skills. These attributes have been developed across a variety of industries, in organisations ranging from start-ups to large multinational corporations. Pyn is the founder of Venus Medical where she build from zero to a multi-million aesthetic medical practice. Pyn has also served as the founder & CEO of the ECAMS for over 10 years and in that time the College's qualifications have become the most widely taught global certification standard and are now have certified doctors/surgeons over 70 countries. She has led a team in the creation of a broad range of education programmes & qualifications from cadaver dissections training through to Masters level hands-on training qualifications in aesthetic medicine and surgery. In that time she collaborated with multiple training facilities and local surgeons in different countries & universities to developed a syllabus of training programme consisting of world leading faculties in all the major aesthetic procedures. She has also delivered lecture during the training courses to surgeons and doctors on “essential marketing to start and grow your aesthetic practice”. In a field like education that faces constant disruption she is an advocate for doctors centric outcomes and is a passionate believer in aesthetic medicine and surgery industry as democratising and enabling tools for whatever ails the industry.
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Material Includes

  • on-demand video
  • unlimited access

Target Audience

  • Anyone that owns a clinic or work in a clinic.
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