M88-3 Testimonial Strategy
Traditional marketing techniques are becoming less effective in today’s world. Non-interrupted, and communicating without hard-selling is preferred by most consumers. They look for the necessary information that would help them make the most informed decisions for themselves. Hence, as businesses and/or marketers, how do we give consumers what they want while effectively achieving your business goals?
More than ever, customers do not only want a relationship with your brand but demands it. Learn to engage in the use of a social playing field to establish this relationship. Communication, transparency, and honesty from brands are what consumers are looking for; even if this means admitting fault. By keeping the lines of communication open you build a trustworthy relationship.
In this course, learn the fundamentals of testimonial strategy and how it can be a critical part of your marketing strategy. Overcome all obstacles of asking your customers and patients to write a review and how you can simplify the process for them to do so. In addition, learn how to effectively handle both positive and negative feedback and deal with any negative feedback immediately before it gets out of hand. Identifying potential ‘problematic’ patients can also be tricky. So join us as we uncover these secrets and learn the various protocols that you can put in place immediately!
What Will I Learn?
- Clinics should have a clearer picture of how to handle reviews and also understand the importance of handling reviews.
- Protocol on how to collect positive reviews.
- Protocol on how to handle negative and positive reviews.
- Identify potential "problematic" patients before accepting them as their patients.