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pyn lim aesthetic business leader innovation

Pyn Lim

Head of Department

Pyn Lim is an accomplished results-driven visionary leader and a leading advocate for building a successful aesthetic clinic and centrality of education in aesthetic medicine & surgery and digital literacy in raising economic and social standards globally in aesthetic practice. She has over 20 years of international experience in business operation in the pharmaceutical, aesthetic practice and education industries. She is an internationally experienced results-driven founder with a diverse background featuring strong strategic leadership, business development, digital marketing and international partner management skills. These attributes have been developed across a variety of industries, in organisations ranging from start-ups to large multinational corporations.

Pyn is the founder of Venus Medical where she builds from zero to a multi-million aesthetic medical practice. Pyn has also served as the founder & CEO of the ECAMS for over 10 years and in that time the College’s qualifications have become the most widely taught global certification standard and now have certified doctors/surgeons in over 70 countries. She has led a team in the creation of a broad range of education programmes & qualifications from cadaver dissections training to master level hands-on training qualifications in aesthetic medicine and surgery. During that time she collaborated with multiple training facilities and local surgeons in different countries & universities to develop a syllabus of training programmes consisting of world-leading faculties in all the major aesthetic procedures. She has also delivered lectures during the training courses to surgeons and doctors on “essential marketing to start and grow your aesthetic practice”.
In a field like education that faces constant disruption, she is an advocate for doctors centric outcomes and is a passionate believer in aesthetic medicine and surgery industry as democratising and enabling tools for whatever ails the industry.

Yiannis Theodoropoulos


Graduate of the Business School’s Stafford University and specializes in design & development of business operations for medical aesthetics practices.

Since 2012, is managing doctors that specialize in aesthetic dermatology and plastic surgery. Services involve the design, development and coordination of all operational and commercial aspects of a medical aesthetics practice that ensure the safe, effective and efficient operation of the practice with the scope to provide high quality medical aesthetic services and deliver outstanding sales initiatives that drive value for the business and their clients.

Since 2013 is the affiliated project manager in Greece for the European College of Aesthetic Medicine and Surgery and has organized several aesthetic workshops. Currently, he is part of the ECAMS Innovation faculty and provides business and operation training too.

In 2015, through the prism of coaching, he developed the Medical Aesthetics Practice (MAP) Coaching program that focuses on the design, development and execution of business strategies and tactics for medical aesthetics practices.

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